VELA
Skincare / Editorial
PRODUCT IDENTITIES / BRANDFOLIASKINCARE / VELAYour product.
VELA · Independent concept studyYour product.
A whole
identity.
See your product in three free layouts.
Planned paid packages from $99; not open for orders.
What do I get
for my brand?
Explore three watermarked layouts with your own product image. Save your working project locally. Planned paid packages are not open for orders.
Explore the packagesCan I use what
I already have?
Yes. Bring your product photo and existing logo. Set the colors and type, preview the applications and save your working project. Explore the free case-system downloads for examples of a finished handoff.
Explore the toolkitCONCEPT COLLECTION / 2026
Selected identities
Three product families, with concept brandbooks.
Each image is an art-directed concept, not a client result or an automated editor output.
View all concept studies
01 / 03
DETAILS & MATERIALS
Materials & applications
Explore brandbook layouts, campaign graphics and tactile labels. Three art-directed studies, each with a different point of view.
- 01
Define the foundation
Bring the product, the audience and the point of view. Keep the brand story grounded in your own words.
- 02
Build the visual language
Set the palette. Choose typography. Add your logo. Review the system across real formats.
- 03
Make it usable
Download the watermarked previews and save your working project so you can reopen it later.
THE HANDBOOK / AN OPEN EDITIONWhat goes in
What goes in
a Brandbook?
Look inside a real 24-page case book. From the master wordmark to the applications, every decision has a place.
Inside the brandbook
View full page The identity, introduced.
An opening page that establishes the product, the visual direction and the scope of the document.
View full page A master, not a guess.
The authoritative wordmark, with a clear source reference and instructions for its use.
View full page Every color has a role.
Defined digital values connect the product, reading surfaces and supporting materials.
View full page A hierarchy you can repeat.
Display and supporting type, with a practical scale for a consistent reading order.
View full page From rule to application.
A front-panel layout makes the hierarchy tangible. Production dimensions and label copy remain separate approvals.
View full page The same voice. A new format.
Social layouts carry the identity into a smaller, faster reading environment.
The free studio has a separate 12-section working draft. The fictional case books use the 24-section structure with editable sources. Paid delivery is not open yet. Inspect the free studio sample.
BEFORE YOU BEGINWhat would you
All questions, answeredWhat would you
like to know?
Can I build a brand identity from one product photo?
A product photo is enough to start a layout preview in Brandfolia. A finished identity also needs a brand name, target customer, market, message and approved assets. The studio preserves the supplied photo; it does not invent new product photography, remove backgrounds or infer a complete brand strategy.
Prepare your product photo and briefWhat can I download for free?
Brandfolia provides three watermarked PNG previews: an identity board, a social layout and a website banner. Each has a longest edge of up to 960 pixels. Download them individually or in one ZIP. You can also save and reopen the local working project. Custom finished files are part of planned paid packages, which are not open for orders.
Create three free previewsWhat is the difference between the $99 and $299 packages?
The planned Brand System scope proposes one direction and one consolidated round of text and color changes. The planned Studio Review scope proposes two initial directions, one selected system, an assigned human reviewer and two refinement rounds. Neither package is open for orders; reviewer availability and final terms have not been offered for a project.
Choose a review levelWill I receive editable source files or only a PDF?
The free case-system ZIPs contain editable source examples. The planned paid scope proposes a review PDF, editable page and application SVGs, identity files and an asset/source inventory. Paid delivery is not open. Native Figma, Illustrator and Photoshop documents are outside the proposed scope.
Check file formats before handoffFIELD NOTES
All guidesThe journal.
Ready to see your product as a brand?
Create a free previewThree free watermarked previews. Planned paid packages from $99; not open for orders. Explore planned packages.